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Published

What an HVAC Lead Costs in Ottawa (2026)

Real benchmark numbers: LSA, Google Ads, marketplaces and SEO compared — and which one quietly wins.

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Next week

The Mystery Call: We Phoned 10 Ottawa Plumbers

How many answered? How many called back? The results explain a lot about who's busy.

Coming

HomeStars vs. Owning Your Leads: the Real Math

What shared leads actually cost over a year, vs. building sources you own.

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