80% of sales take five or more contacts — most contractors stop at one. Three free fixes you can start today.
Get My Free AuditThe cheapest lead you will ever get is the one already in your missed-call log. The stats that should change how you run your phone:
A homeowner who just called you wants a reply. “Sorry we missed you — how can we help?” within seconds is service, not spam. Annoying is silence followed by a competitor's truck in their driveway.
The opposite — you are the person who physically cannot answer while on the tools. Missed-call text-back exists precisely for the solo operator; it costs less per month than one lost service call.
Google now tracks whether and how fast you answer calls from its pay-per-lead ads, and ranks slow answerers lower. Follow-up speed stopped being just good practice — it is now literally a ranking factor.
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Rebates, Google rule changes, lead-cost data and one tactic to try — in plain English, for Ottawa trades. No spam, unsubscribe anytime.